Once again Steve Job have spoken to the world, at the annual Macworld Expo, and this time he didn’t present anything really huge. Rather all the small things he did and talked about was right, in my opinion. The expectations on his keynotes are always sky high, even if I watch them maybe more just to study his presentation skills. According to some sites, when I’ve looked around, they consider the news on the latest keynote to a bit disappointing and nothing really new. But then again, they can’t always blow us away?
Gamedaily have an article were they point out some of the great things Apple does, and what the console manufactures don’t. Basically what Sony, Microsoft and Nintendo could learn from Apple. Everything from physical design, interface design, distribution and one of the most important things, consumer focus.
In the Apple keynote, I reacted to a few things Steve talked about. First when he simply started with a big “Thank you!” in his presentation slide. And told all Apple fans and costumers how grateful he and the company was for their success, because of the costumers. How many companies really do that, really thanks their costumers, even if its nothing big it still counts. The second thing I reacted to was when he admitted to have been wrong with the Apple TV, just acknowledge mistakes and try to correct them says alot! And finally, during the presentation of the Macbook Air, then he somewhat answered all the talk of Apples lack in environment work.
Anyhow… my point is that Apple really try to, at least, create the feeling of the consumer as the centerpiece for everything they do. I’ve stated this many times, but I really like what Apple does. One think for example is when NBC Universal wanted to raise the price for Tv shows in iTunes Store to make more money, and Steve said that people (=costumers!) don’t want to pay more. Costumers are the most fucking important thing in the worlds for big companies, and if they don’t acknowledge that, then they have no damn right to complain ever!
Also, it seems that Apple is slowly adapting to the request of games for the Mac. Or maybe that the game companies see that Mac is taking more marketshares, and don’t want to shut that segment out, I don’t know…
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