As one of the worlds biggest corporations you have to have perseverance concerning receiving critics. Google is now criticised for 2 things:
- Not restraining the ability to buy Trademarked brands or company keywords in Adwords.
- That they doesn’t allow paid links as a part of the search engine optimization.
The first, concerning Trademarked keywords I find interesting, by the simple fact that’s what I work with every day. And the whole Trademark-subject is fascinating. I can understand the concern some company feels towards supervising their brand and caring for it. Not letting the wrong people buy it and mistreat it. But at the same time its in their interest to get as much exposure as possible (good exposure that is!). Its a tricky situation, cause the web have made the brand owner somewhat powerless of their brand, which is good! to some degree… I am in favour of giving the power to the people, and not allow the big evil corporations to manipulate us. Still, I’m very concerned to trademark everything I do (haven’t done anything yet, but maybe soon 
). Then again, I don’t like that everyone is so fanatical to trademark
everything. A inner paradox in myself. Soon everything will be trademarked, words, air and water probably. And that should raise some warning signs!! Who much do we wanna allow?
The second news did upset me at first, but when I read it and it made some sense. I like the fact that Google forbid company’s to buy their way in to better search engine results. If you pay people/sites to create links to your site in order to improve your result and Google find out, they can remove you from their index. So far so good. But the problem arise when competing company pay sites to link to your site, and Google finds out and flunk you, when its not your fault. And that really show who fucked up company and people can be just to be the best. What a fuck happened to business ethics!? Company’s that try to work this way to gain them self should be blacklisted from the web totally if caught. No wonder that I get cynical towards companies and wily, slicky-sweet, lying, manipulating fucking costume business-people! And people think global warming will destroy the earth…
0 Comments.