One of all the books I read last year was The Long Tail by Chris Anderson. It was released in 2006, and was one of the best books I read in 2007. It blew me away and presented ideas that really fascinated me. The theories he presented have been with us for a long time, but he was one of the first to really document them in a good and entertaining way.
I’ve been waiting for some news about what he’s up to next, and finally! In a long article at Wired, he talks about the basic theory in his new book, Free. Where the concept is that in a digital world, eventually everything at some point will free, or as close as possible. I don’t buy the whole concept just yet, but I really looking forward to his new book! Unfortunately we have to wait til 2009 for it. Until then, for those who haven’t read The Long Tail, DO IT! =)
[youtube]http://www.youtube.com/watch?v=RZkeCIW75CU[/youtube]
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