The Sims like Sweden brands
An a award for the person who can mention all of the various Sims add-ons released. The latest add-on have now been announced… The Sims 2 - IKEA Home Stuff. Recently news reported that 100 million copies of The Sims (including all expansion packs) have been sold!
One of the many add-ons to the popular games was a fashion themed with one of the biggest fashion brand in the world, H&M: The Sims 2 - H&M Fashion Runway. And now they come with the next installment, and once again a collaboration with a huge Swedish export brand, IKEA.
Interestingly the few (1 soon becoming 2) expansion packs which have been built around a certain brand have come from Sweden. Okey, now we probably don’t have any other world wide brand that could be transformed to a Sims add-on. I don’t think a Sims 2 - Absolute Vodka Party would be appreciated by… well many. But it feels great that our famous Swedish brands have been made in to add-ons for one of the most sold videogames ever! Go Sweden!
June 17th, 2008 at 8:04 am
[...] When computer gaming get into the big money of product placement it also open up for al brands. But when I talk with experts they say it’s a risk, gaming is not the place we go into to look for an realistic reality. The Sims 2 - IKEA Home Stuff. Recently news reported that 100 million copies of The Sims (including all expansion packs) have been sold! One of the many add-ons to the popular games was a fashion themed with one of the biggest fashion brand in the world, H&M: The Sims 2 - H&M Fashion Runway. And now they come with the next installment, and once again a collaboration with a huge Swedish export brand, IKEA. Hjelmtorp.com [...]
July 23rd, 2008 at 1:54 am
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