Will Google reshape the old TV ad-model?
I recently heard about Google Tv. I read about it and watch their introduction video how it works, and basically its Adwords, but for videos instead of text ads. The business model which copy their text-ads have been proven a success and to work well. I’ve been a fan of this model sense I learned about the concept. The users have the power and decide how relevant an ad is.
Now they mirror this concept to the TV medium, and I’m looking forward to follow if this will change the traditional tv-ad model.
