Today I got a much appreciated gift or surprise. I pre-ordered the Limited Edition of the new Battlefield Bad Company for the PS3 a few weeks ago. I made the order from one of the regular shops I order games from. And today I received a mail from that store, that told me I had been given access to download the demo, before it goes live for everyone. A very pleasant surprise!
So now I’ve finished the demo, except trying to play multiplayer online that is. But it seems to have much potential. It will be perfect for rainy summer nights or weekends. That and Metal Gear Solid 4 Guns of the Patriots, that I much look forward for at the moment. Recently bought Haze to, despite all the bad reviews and talk in podcasts about it. I got an offer from the same store I talked about above.
One of my favourite store, maybe not always for their prices, but rather their great service and costumer relations. They’ve really created a great costumer system, which have made me a loyal, returning costumer. I often get offers and price reductions on new or old products, and I can any time I want look at my past orders and my total statistic. And they have a great “product” or service too of cause.
It must be really hard in today’s connected world to create loyal costumers, when the competition hardens all the time by an increasing new players who want in on the action and money circulating online. You must have an up-to-date product catalogue, competing prices, top notch service and costumer system that helps you create good relationships and communication which results in returning happy costumers.
I can’t recall how many e-commerce site I’ve bought products from, but I know how few I actually return to again. Not many really. Usually I just want “that” special product at that price one time. Yet I have to register, create a account that I forget the moment I got my stuff. But for some stores are great at creating value for me, that transform me into a returning and loyal costumer, like this “before access” demo! Now I’m even more eager to pre-order here cause you never know that one can get next time?
Still, this nice gesture can get the opposite effect… that people try the product and don’t find it as compelling as the anticipated, so they cancel the order. But that isn’t the stores faults if the product don’t live up for the costumers expectation. It’s the company behind the product. In any case I got more hyped up over the offer to play the demo before the “public” than the feeling I got from playing. Yet, a demo is a demo, and I’m still very excited.
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