The big record labels in the UK, report a increase in revenure from new sources outside the traditional direct sale model. Licensing to movies, commercials, games and other mediums have increased and therefor the profit from those areas. Investments on mobile and online seems to work very well since revenue went up around 55%.
It finaly looks like the music industry starting to figure out how to work with the new medias for a sustainable digital business model. The future for popular music will probably transfer from depending totaly on sales to other areas such as licensing and touring. Not every artist or band is suited for stage performances, those acts simply have to find other means to be profitable. Feels good to finally see the old big machine finding alternative ways to distribute and market new music. Unfortunatly it will probably only involve already big acts, and not promote smaller acts in the same extent.
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