Please, take it easy with Flash!

There are endless things in the web which spawns moment of vexation for me. And for other people too. Annoying ads & banners, non-logical site structure and when sound clips begins to play in the background without the option to stop or mute. If your working with Search Engine Opimazation (SEO) and Search Engine Marketing (SEM), like me, one of the badguys sites often choose to use is Flash. Also for the web experience it can be a pain in the ass.

Flash ErrorDuring my university time me and my fellow classmates not only worked with Flash, but also liked the new technology. It opened up possebilites for “cooler” websites with better graphics and other nice features. One of our courses were focused on Usability, and we here learned to think more about the visitor, how to build a logical structured web hierarchy and use standard HTML texts and links. We students didn’t appreciate the usability philosophy. “It didn’t mentioned or favoured new cool technology and web designs!”.  What did I really know back then?

Yes, Flash can be cool and enhance the web experience, in some cases… Now to one of the most annyoing things online… Flash applications which make my browser crash and force me to shut down all of my browser windows. Especially when the Flash object is a Ad, beside the news I was about to read!!! Which tie in with my annoyance for Ads all together. Regular Ads, and especially Flash Ads slow down the loading time. For people with slow connection this can be a problem.

Not only the load time is affected. From a SEO standpoint Flash cause problems as well. The search engines can’t index flash files, so if a site is totally done in Flash, there will be problems if they want to appear in Google for example. But it looks like the companies behind the technology (first Micromedia and now Adobe) are working to fix the problem, to enable Flash files/sites to be indexed.

Still, nothing wrong with Flash. It made it easier to view videos, play games and other great features. But Don’t fill a site intented for say simple news reporting with so much Flash elements I destroys the user experience.

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