The founder of Atari and creator of the video game industry, Nolan Bushnell haven’t been on the lazy side since he sold (was bough out) the now old company. He was and is an entrepreneur and used the money he made from Atari to build new companies and businesses. Many of those businesses have not focused on videogames. But once again the founder of the game industry is back, and it seems he have more energy (and maybe lust for revenge) than ever before. Now to capture the much hyped casual ad-games space.
As chairman for NeoEdge, he seems to have high visions and expectations for the future of the ad-revenue model of games, particular the casual game segment. Earlier he have commented on the inefficencies of in game advertising in today’s market. It feels like he really mean to change that with the help of NeoEdge and their new ad-technology and business model. In a good (and long) interview over at Gamasutra, he discuss the current problem and how NeoEdges view on the current situation. Also how they intend to work with the casual game portals and networks to make it efficient and profitable for advertiser, game developer, publisher and the portals of course. The portal are often also the publisher, which sometimes brings problem to the market. Nolan touches on many interesting subjects on the state of the game industry of today, but I won’t go into that now, I just recommend you to read the interview.
NeoEdge have made some good headlines recently, when they announced a deal with Yahoo! Games. NeoEdge only provide the system for managing the ad-games through the different channels. In conformity with Google Adwords, a tool for advertisers to use and manage the ad supported games. Their more like a affiliate provider, which seek to distribute the games across the web. NeoEdge business model works both with try-before-you-buy, and totally free ad-supported games. Paying costumers receive extra value, but most players want to play for free. The key is to build momentum and volume. Like Search engine- and affiliate marketing its all about hugh volume with small margins, which together adds up in big revenues! The concept already exist with successful examples everywere. Maybe NeoEdge have the knowledge and technology to make it break into the in-game advertising and casual game segment of the game industry?
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