Business gaming
Imagine blasting the head of your boss at the same time you deliver the recent positive quarterly report, or slaying a dragon with a new prospect partners while you discuss a possible collaboration. For some people and businesses that’s already reality. A small group have come together and created what they call Nerd Poker, to [...]
Become a Friend marketer with Facebook
Facebook have become one of the biggest social networks in recent years. Thanks to word-of-mouth, a good service, easy access for small developers and users to develop their own applications, and lot of press attention its grown tremendously. The platform have attracted users and developers in the masses. But the one thing they still struggle [...]
Unboxing Viral marketing
I just entered Google Video to find a particular video, but at the first page they “advertised” this video:
A great example of cleaver and good executed viral marketing. They play on the notion of Unboxing. A web phenomenon growing every year, were regular people document they open the box of… whatever they’ve bought. Gaming consoles, [...]
“Pirate hunting” season everywhere
It seems theres a hunting season for online Pirates going strong right now. First, the IOC (International Olympic Committee) have send a letter to the Swedish government. Pushing them to take action against Pirate Bay, after finding out they distribute videos from the Olympic opening ceremony in Beijing. IOC claim the copy right for the [...]
New Job: Product Manager at Gamersgate
This week I have been offered and accepted a new job. The role as Product Manager at Gamersgate.com. I will start the 29 of September, and I’m really looking forward to this.
My work task will inlude
Driving new web traffic and visitors to the site
Follow up the statistic
Contact with partners to get new and old titles
Make [...]
Generation Y, Millennial Marketing
Do marketing to the young audience have to be so complex or difficult?
Since I’m born in 1983, I’m proud to call myself a member of the Generation Y population. A generations basically born digitally injected to everything from mobile phones, internet, videogames and all kinds of new digital and electronically devices. And thanks to this [...]
Record labels want more money from music game developers
In the expanding game industry, music game have been a new big contributor. Not just in terms of revenue, but capturing new audiences, who haven’t played games before. With games like Rock Band, Guitar Hero and Singstar, the convergence between music and games become even more clear. With new versions, add-ons and downloadable content (DLC) [...]
Open-up closed gaming platforms!
It might be my current choice of reading, Wikinomics, which spawned the idea for me to write this post. A now “classical” book about the new changes the web have caused and contributed to over the last decade. One of the authors have been famous for been ahead of his time with his ideas, visions [...]
Business for the future? Become more interactive!
Aaahhh! I go crazy when I know I had a video to back up my point, but the memory of were I saw it is completely gone… well well. Any way.
The recent decade must have been a revelation, and probably a real pain in the ass, for many businesses and companies when it comes to [...]
A Swedish remix Web success, in Japan
Swedish music export to Japan have a long and successful history. With artists like Pandora and Meja, Sweden concurred the Japanese market. Those artist and many more were active in mostly in the 90s. That was the age of CDs and album. Sure to say the Japanese audience have a thing for Swedish pop and [...]
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