A interesting and fun video this one. I found it over at Spike.com were they have some sort of Girl-Gamers section. They try to destroy an old myth about girls and gaming. And why not do it with a really good looking gamergirl!?
What got my attention was not how to turn girlfriends into gamers, rather the basic concept. If you swap girlfriend with new customer companies and marketers have something to learn. Girls don’t play games as much as guys, but more than the norm tells us. They want to play games, the key is to find the right games for the right persona’s. If you try to force them to play the games guys traditional prefer, the reaction might be the opposite of what your intentions were. Is all about viewing it from her perspective and needs, not your own.
The formula she describes for turning your non-gaming girlfriend to a true gamer, can be adopted and translated to marketers trying to reach new customers. That are there needs, interest and do it on their terms. Communicate and move slow, build it up slow and bit by bit introduce more stuff. If gamers can convert (sometime Anti-)non-gamer girlfriends into gamergirls, it probably will work from other companies.
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