I just entered Google Video to find a particular video, but at the first page they “advertised” this video:
A great example of cleaver and good executed viral marketing. They play on the notion of Unboxing. A web phenomenon growing every year, were regular people document they open the box of… whatever they’ve bought. Gaming consoles, new mobiles, computers, often related to technical gadgets. And now companies, at least Samsung seems to have grasped how they can ride on this new trend and made a really good commercial. I’ve seen unboxing clips before, and when I started watching this I didn’t realize it was professional made. Until the middle.
And they succeed! It feels authentic, funny and deliver the message, without really showing the phones functunallity. But you remember the commercial, and maybe which brand or manufacture.
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