No doubt, the iPhone have taken the world by storm. Many newspapers and site use headlines like “iPhone-killler” when they report of new phones from other manufactures. Overall its a device with many functions and possibilities for new software. To really secure the future of the iPhone Apple just had to release a SDK for small and big companies to develop their own software, and a platform to release and distribute through. This have proven to be a big success for Apple.
And it have also been a success for some of the developers of the Apps. Like Swedish developer Illusion Labs, with their hit App game Labyrinth. It can be ether downloaded for free or you can pay and get the better version. And now they have a new free App called iPint, developed for the company Carling how is a beer producer. A sort of Advertgame that makes use of the iPhones accelerometer. The new company have received some good press lately, specially for iPint.
Many see this new platform as a great new way for marketers to work with for their new products and brands. To develop new, easy, cheap and funny advertgames/applications that will create great buzz. Instead of old dusty static ads, companies and agencies can create new innovative and interactive applications and games. I’ve seen some news and text about mobile marketing, which is basically displaying ads when people surf through the mobile. But this is a new way to work with mobile marketing, to truly leverage the potential in the phone to build a brand and or make good money directly.
[youtube]http://www.youtube.com/watch?v=5xOyf97O3Yo[/youtube]
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