Found this video yesterday. In just three and a half minutes it illustrate the changes the society have gone through when it come to advertising and how we react to it.
In the past, advertising must have been much easier. A limited amount of brands, not to much competition. Today its another ballgame. The channels have expanded and so have the means of using them, as well as the competition. An evolution that have contributed to marketers re-thinking and becoming even more aggressive in how they push their message into our brains. One example is using “smart” (un-ethical?) methods to print brands in our brains at a very early age. Nowadays, even before we are borne, our parents get bombarded with messages and they try to get into our mind from the day we are borned. Those “Persuaders” won’t stop for nothing to reach us and lock us in.
Even with all the new theories and study s that show how marketers must be smarter and rethink how they reach people and build loyal customers, they still doesn’t seem to want to let go of they old ways of marketing. Banners for example is still a big part of the internet and its economy, but everytime I’ve through work tried it, its been a big disappointment. Instead I try to focus on building a top notch service with great content that people love and by them self want to recommend to friends. Building tools that enable loyal customers to easy tell their friends, instead of spamming and scaring potential customers away.
Also take the time and energy to go out and talk to your customer, on blogs and forums. Not just advertise, but truly talk to them about everything. And not only your products and brand, but everything. Be authentic and engage. The tools to communicate with, not just to your customer, is better, cheaper and easier then ever before. Use them, but don’t abuse them.
[youtube]http://www.youtube.com/watch?v=ciSrNc1v17M[/youtube]
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