Videogame TV commersial go holiday crazy!
The game market and industry have been growing every year, and this year continue this trend. Both in terms of revenue and media space. This fall, I have notice and enormous increase in TV commercials for PC and Video games. A list over the games and consoles I’ve seen recently:
Fallout 3
Resistance 2
Playstation 3
Xbox 360
Gears of [...]
Wario on Wii shakes up Youtube
When it comes to marketing and reach out with your message, its almost always good to stand out. When a media or channel becomes the norm or mainstream for every company to use regularly peoples take for granted that’s how companies will try to speak to us. For example, Youtube have become a great tool [...]
Mixing busniess model for the future of Games
People in the game industry often debate and argue over which new business model(s) will be the most successful one. A tricky question with, according to me, not a one single answer. Here’s a short overview of the different models, some bigger than others:
Free to play - Games that are free, you don’t pay anything. [...]
Virtual beer - a smash hit!
No doubt, the iPhone have taken the world by storm. Many newspapers and site use headlines like “iPhone-killler” when they report of new phones from other manufactures. Overall its a device with many functions and possibilities for new software. To really secure the future of the iPhone Apple just had to release a SDK for [...]
Now they compain!
First up, I’m definitely against monopoles (not the game ), regardless of market and industry. Competition is important not just to push companies to develop their products and services, but its equally important with at healthy price control and work protection. And when we talk work protection I mean legislation to prohibit companies to [...]
Peter Stormare sings to the destruction of Mercenaries 2
Our Swedish international actor Peter Stormare are famous from many big title movies and series like Fargo, Armageddon and Prison Break. He also have his own band, called Blonde From Fargo were he is the lead singer. A man who doesn’t just sit still. Its always nice to read about his successes around the globe.
And [...]
Become a Friend marketer with Facebook
Facebook have become one of the biggest social networks in recent years. Thanks to word-of-mouth, a good service, easy access for small developers and users to develop their own applications, and lot of press attention its grown tremendously. The platform have attracted users and developers in the masses. But the one thing they still struggle [...]
Unboxing Viral marketing
I just entered Google Video to find a particular video, but at the first page they “advertised” this video:
A great example of cleaver and good executed viral marketing. They play on the notion of Unboxing. A web phenomenon growing every year, were regular people document they open the box of… whatever they’ve bought. Gaming consoles, [...]
Generation Y, Millennial Marketing
Do marketing to the young audience have to be so complex or difficult?
Since I’m born in 1983, I’m proud to call myself a member of the Generation Y population. A generations basically born digitally injected to everything from mobile phones, internet, videogames and all kinds of new digital and electronically devices. And thanks to this [...]
Converting non-girl gamers into gamers
A interesting and fun video this one. I found it over at Spike.com were they have some sort of Girl-Gamers section. They try to destroy an old myth about girls and gaming. And why not do it with a really good looking gamergirl!?
What got my attention was not how to turn girlfriends into gamers, rather [...]
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