Today released the Swedish car simulator developer SimBin their new Free-to-play game in collaboration with Volvo, Volvo the game. A game based on In-game advertising model. We have been in contact with SimBin regarding this, and even joined in with sponsoring. With 2 GamersGate cars, were even I is one of the drivers! My first [...]
Found this video yesterday. In just three and a half minutes it illustrate the changes the society have gone through when it come to advertising and how we react to it. In the past, advertising must have been much easier. A limited amount of brands, not to much competition. Today its another ballgame. The channels [...]
Just finished reading Seth Godins book, Meatball Sundae and got many great ideas and insights. With all the projects and development I have at work, reading this book right now just spawned many great thoughts and enhanced my current ideas for our different project at work and our tactics and philosophy. The big thing that [...]
Last year (I think) I read Stephen Browns The Marketing Code, a book were he sort of make fun of the whole Da Vinci Code hysteria, and at the same time wrap in some good points and muck today’s over hyped marketing world. A book I really enjoyed, as I both liked the Da Vinci [...]
The game market and industry have been growing every year, and this year continue this trend. Both in terms of revenue and media space. This fall, I have notice and enormous increase in TV commercials for PC and Video games. A list over the games and consoles I’ve seen recently: Fallout 3 Resistance 2 Playstation [...]
When it comes to marketing and reach out with your message, its almost always good to stand out. When a media or channel becomes the norm or mainstream for every company to use regularly peoples take for granted that’s how companies will try to speak to us. For example, Youtube have become a great tool [...]
People in the game industry often debate and argue over which new business model(s) will be the most successful one. A tricky question with, according to me, not a one single answer. Here’s a short overview of the different models, some bigger than others: Free to play – Games that are free, you don’t pay [...]
No doubt, the iPhone have taken the world by storm. Many newspapers and site use headlines like “iPhone-killler” when they report of new phones from other manufactures. Overall its a device with many functions and possibilities for new software. To really secure the future of the iPhone Apple just had to release a SDK for [...]
First up, I’m definitely against monopoles (not the game ), regardless of market and industry. Competition is important not just to push companies to develop their products and services, but its equally important with at healthy price control and work protection. And when we talk work protection I mean legislation to prohibit companies to fire [...]
Our Swedish international actor Peter Stormare are famous from many big title movies and series like Fargo, Armageddon and Prison Break. He also have his own band, called Blonde From Fargo were he is the lead singer. A man who doesn’t just sit still. Its always nice to read about his successes around the globe. [...]
