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Now they compain!

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First up, I’m definitely against monopoles (not the game :) ), regardless of market and industry. Competition is important not just to push companies to develop their products and services, but its equally important with at healthy price control and work protection. And when we talk work protection I mean legislation to prohibit companies to fire people uncontrollably. I’m in the middle of reading the Shock Doctrine by Naomi Klein which may explain my view on the corporate world at this moment.

Google Yahoo Logos

Google Yahoo Logos

But usually their is always one company or actor who is the leader in one market. Apple on Mp3 player, Amazon for online shopping, Facebook on Social networks, and Google in Search! Yahoo! have long been in second place after Google, and Microsoft who missed out on the whole search business have recently tried to obtain Yahoo, and failed. Instead Yahoo! and Google have decided to work together. The deal basic meaning is that Googles search ads will be displayed on the Yahoo site, and probably their content network. The sum of this would mean that Google and Yahoo! “control” much of the Search ads network on the web.

This have sparkled some strong reactions from big companies, ANA (Association of National Advertisers) and the United States. Especially from the ANA who believe the deal will:

“likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high-quality, affordable search advertising.”

- Adage.com

Undoubtedly this question have stirred up a thing or two. Like I said, I’m against monopoles, but those companies complaining should just shut up! If they could or were in the same situation they probably would have done the same decision. They just wish they were the ones to totally dominate the market and be the biggest. Every company have that function, to work towards being the biggest, gain more market shares and constantly increase profit. And now they complain when two actors join forces and dominate one market. Hell, if Wal-mart could dominate one market they wouldn’t complain!? Theres so much fucking hypocrisy from big multinational companies. And from my view, Google is one of the few “nice” companies out there. My faith in big companies is very limited, next to zero. I’m not afraid of Terrorist, I’m afraid of corrupted corporations and their evil peoples in suits!!

YouTube Preview Image

There are endless things in the web which spawns moment of vexation for me. And for other people too. Annoying ads & banners, non-logical site structure and when sound clips begins to play in the background without the option to stop or mute. If your working with Search Engine Opimazation (SEO) and Search Engine Marketing (SEM), like me, one of the badguys sites often choose to use is Flash. Also for the web experience it can be a pain in the ass.

Flash ErrorDuring my university time me and my fellow classmates not only worked with Flash, but also liked the new technology. It opened up possebilites for “cooler” websites with better graphics and other nice features. One of our courses were focused on Usability, and we here learned to think more about the visitor, how to build a logical structured web hierarchy and use standard HTML texts and links. We students didn’t appreciate the usability philosophy. “It didn’t mentioned or favoured new cool technology and web designs!”.  What did I really know back then?

Yes, Flash can be cool and enhance the web experience, in some cases… Now to one of the most annyoing things online… Flash applications which make my browser crash and force me to shut down all of my browser windows. Especially when the Flash object is a Ad, beside the news I was about to read!!! Which tie in with my annoyance for Ads all together. Regular Ads, and especially Flash Ads slow down the loading time. For people with slow connection this can be a problem.

Not only the load time is affected. From a SEO standpoint Flash cause problems as well. The search engines can’t index flash files, so if a site is totally done in Flash, there will be problems if they want to appear in Google for example. But it looks like the companies behind the technology (first Micromedia and now Adobe) are working to fix the problem, to enable Flash files/sites to be indexed.

Still, nothing wrong with Flash. It made it easier to view videos, play games and other great features. But Don’t fill a site intented for say simple news reporting with so much Flash elements I destroys the user experience.

I recently heard about Google Tv. I read about it and watch their introduction video how it works, and basically its Adwords, but for videos instead of text ads. The business model which copy their text-ads have been proven a success and to work well. I’ve been a fan of this model sense I learned about the concept. The users have the power and decide how relevant an ad is.

Now they mirror this concept to the TV medium, and I’m looking forward to follow if this will change the traditional tv-ad model.

GoogleTV

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